Cecelia is a culture-first brand marketer and strategist and founder of a boutique consultancy that helps brands own their positioning. With over 10 years experience working within brands and agencies, across corporate, lifestyle and entertainment, to build and influence marketing decisions. Her work sits at the intersection of storytelling, identity and global relevance; shaping campaigns and strategies for brands such as FENTY BEAUTY, Premier League, NFL, The LEGO Group, NETFLIX, YouTube and more.

Supporting organisations to embed cultural intelligence into everything they do, helping them to be and shape culture, authentically. Skilled in translating and blending the worlds of creative, corporate and entrepreneurial, Cecelia works across all levels in businesses to bridge knowledge gaps and spark innovative solutions.

At the heart of her approach is curiosity and care for the communities and audiences being served. Which has contributed to building brand, driving business growth and ROI.
A cultural insider, building brand equity for the long-term.