Cecelia Adjei

The LEGO Group x Pharrell Williams

Culture First BRAND MaRKETER

I'm Cecelia, an international brand marketer + cultural strategist.

A storyteller.

For over 10 years, I've helped build, create, critiqued, consulted, and forecasted diverse teams. I’ve worn many hats, working across sports, music, travel, brands, culture and community building meaningful connections with audiences.

I believe in the power of a culture-led approach as an enabling force to new perspectives to develop. Passionate about communities across London, Africa and the African diaspora and curious about what moves people: relevance and resonance.

I love it here. Let’s work.

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Brands I’ve worked with

Client Testimonies

“Cecelia, THANK YOU FOR EVERYTHING! You know this market, and own a solid business. We would not have been able to do this without you! All the solutions, creativity and calm. ”

Vanessa Azar, FENTY BEAUTY, Regional Manager
This sort of innovative but meaningful work can only be driven forward by those with resilience and imagination beyond the norm. And it takes a healthy dose of confidence and belief in what’s right to lead people through uncertainty, especially in an organisation like LEGO®️. Thank you for bringing all of this in spades to this project. I’m beyond proud of you, of everything we learned and how we still managed to bring joy at each turn.

Katy W-H, Global Culture Director,
The LEGO Group
“Cecelia has always impressed me with her insight, strategic thinking and creative vision. She has done amazing work building cultural brands! I'd highly recommend working with her on the back of our interactions.”

Theo Gentilli, Foundering Partner,
Warm Street
“I worked with Cecelia when first trying to establish my target customer and build out their personas and unique profiles. We had a brief, and she went out and did all of the research, and she came back to us with a concrete plan of action - we still use the document every day!”

Julian Boaitey, CEO & Founder Yendy Skin
"Cecelia is a truly incredible thinker who has bags of energy and is courageous, innovative and empowering. She is a straight-talking strategist whose curiosity and creativity lead her to great ideas and rock-solid recommendations. Her innate ability to quickly understand brands and best position them for both purposeful and profitable partnerships makes her one of the best in the game. Every interaction I've had with her has left me wanting more. But don’t take my word for it, call Cece – you won’t regret it."

Sam Blenkinsopp, CEO & Co-Founder, Trippin
"Working with CeCe changed how I viewed my business; it was exhilarating to work with an expert to audit my brand. It felt like I had discovered a new side of me as an entrepreneur but more importantly, I began to attract my ideal clients and partners as I finally talked to them and not everyone. I highly recommend working with CeCe as a marketing expert, fresh pair of eyes, creative strategist and real-talking consultant to your business."

Jaz Broughton, CEO & Founder, Just Jaz
"Working with Cece on our marketing strategy has given us the insight, awareness and, most importantly, the plan to execute our vision for taking our brand forward. It was specific, detailed and catered to us. We are in a 100% better position now to communicate with our audience, reach them and serve them after the experience of her consultancy."

Rhona Ezuma, CEO, THIIIRD Magazine
"I have worked with Cecelia to build my brand presence & profile gradually as I find my feet. She is very knowledgeable in her approach and her application & experience in the entertainment and sports industries really shows. Cecelia really believes in what she does and has become a highly valued and trusted member of the team! A pleasure to navigate the partnerships space with! I would highly recommend!"

Oriance Lungu, Founder of Elite Boxing & England Boxer
" CeCe, I love the way you think!"

Zoe Hodges
Metallic Inc