About Me
Born and raised in East London.
Lived and learned across the globe, with bases in London, Accra and Johanessburg.
Shaped by my experiences across sports, brands, culture, talent/celebrities and communities. I have a deep understanding of how to tell stories that authentically connect and resonate. How? By identifying creative solutions that challenge the status quo through a cultural lens.
I’m a senior Brand Marketer, Strategist, Cultural Connector, Creative mind, and the driving force you need to make it…make sense.
Brand | Culture | Marketing | Strategy | Connection
Cecelia is a multi-dynamic brand marketer and cultural strategist. With a proven track record in building brands and shaping cultural narratives, she thrives in creating impactful experiences that resonate with diverse audiences.
Her knowledge comes from her passion and extensive experience crafting compelling brand stories, developing strategic campaigns, and forging valuable partnerships; Cecelia leverages the power of culture to connect brands with their target markets, fostering authentic engagement and driving growth. Cecelia has since held senior positions at The LEGO Group, VisitBritain & VisitEngland, collaborating with brands such as Expedia, Facebook, Snapchat, Universal, Sony Pictures, British Airways, Netflix and Premier League. She has also worked with brands such as Daily Paper, Chivas Regal, Wray & Nephew, Fenty Beauty and more.
Known for her unique insights into African culture and the diaspora, Cecelia brings an invaluable perspective to every project. Her passion for staying ahead of industry trends and cultural shifts enables her to push boundaries and deliver exceptional results. She has travelled extensively (with lots more to see), lived in LATAM and Africa and speaks three languages. Cecelia leverages her extensive experience in-house, agency and freelance - as a strategic advisor, supporting entrepreneurs and businesses in the corporate and entertainment sectors.
She is also a skilled voice-over artist and talent artist liaison—a proud multi-hyphenate!
My Approach
Meaningful Connections: I connect with people, enabling me to build relationships across industries—from talent to business leaders. By connecting the right people, I create partnerships that drive long-term success for everyone involved, ensuring both brands and talent grow together.
Brand Management & Market Insight: I’ve worked across a wide range of categories, giving me a deep understanding of what makes brands tick. I know how to connect with different audiences and break into new markets, whether it’s the heart of London or bustling Lagos.
Cultural at the core: Understanding culture isn’t just a skill—it’s a passion. I stay in tune with the latest trends and shifts, then use that knowledge to turn cultural insights into powerful brand strategies that truly resonate with people.
Curiosity + Creativity: I’m a constant learner, fueled by curiosity and a passion for exploring fresh perspectives. I also draw wisdom from history to shape the future. Working with teams, I bring fresh ideas and connect the dots to build stronger brands and create authentic connections with audiences.
Amplifying Culture Loudly
This sort of innovative but meaningful work can only be driven forward by those with resilience and imagination beyond the norm. And it takes a healthy dose of confidence and belief in what’s right to lead people through uncertainty, especially in an organisation like LEGO®️.
Thank you for bringing all of this in spades to this project. I’m beyond proud of you, of everything we learned and how we still managed to bring joy at each turn.
Katy W-H, Director, The LEGO GROUP
