Projects 

Project LEAD - Culture Expert
Rihanna Launch Fenty Beauty LAGOS 
FENTY BEAUTY Launch 
NIKE RESEARCH 

Co-producer

Ethnography (qualitative) research for a global sports & and entertainment brand in Accra. Managed production of project and delivery of research. 

Head of Artist Relations

Responsible for managing and overseeing all artist’s relations for the festival in Accra Ghana, presented by Chance The Rapper and Vic Mensa. 

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BLACK STAR LINe FESTIVAL   
FENTY BEAUTY AFRICA

Creative Strategy & Project Manager

Introducing FENTY BEAUTY to Africa with a bang! Developing the strategy and rollout for Fenty Beauty's first consumer-facing activation, launch in Ghana during Afro-Future, formally Afrochella. 

NFL AFRICA Launch

Comms lead + talent liason

The NFL’s launch into Africa. A Week of activations included a talent identification camp, a fan event and flag football clinic. This deepened the NFL’s commitment to develop more wats to serve its growing fan base across the continent. 

FREE THE YOUTH

Programming, PR, Marketing

FREE THE YOUTH opened its first flagship store in Ghana on Saturday 21st May 2022. Managing the programming for opening, PR and partnerships for the brand.

CHIVAS REGAL  STRATERGY

Creative Strategist


Lead creative strategist on a new campaign in Nigeria. Devised and presented a strategy which won the agency the client. Campaign launching Q3, 2022.

 SPOTIFY AFRICA

Programming consultant

Supporting the team (remote) and on the ground in coordinating a piece of the Spotify campaign for Ghana Independence celebrations. 

CAPE TOWN TOURISM 

Tourism and Brand Partnerships lead

Developed, presented and workshopped with the team - the first brand partnerships strategy for the city of Cape Town, South Africa. Enabling them to expand on their partnerships and reach. 

FREE THE YOUTH HQ 

Marketing and activation

Planning & managing integrated, multi-market marketing campaigns. Flagship store opening,  activations and PR. Programmed the FREE THE YOUTH HQ - 15,000 attendees in a month! 

Marketing lead
Leading the marcomms for the release of the sustainable collection for FREE THE YOUTH & Daily Paper. Also coordinating the campaign shoot in Accra Ghana. 

Wray And Nephew Foundervine 
WRAY & NEPHEW FOUNDERVINE 

Marketing & Strategy

Overseeing the marketing on behalf of Foundervine for the first-ever Black Accelerator Programme. Developing and implementing social media plans and partnerships. 

BARCLAYS ACCELERATOR

Marcomms

consultant

Coordinating the marketing for the Barclays Black Founders Accelorator. 

BOILER ROOM NairOBI

Media & Partnerships lead

Sourcing and securing partners in Kenya, across Africa and worldwide in the diaspora to increase visibility for the event. Legal, social and launch planning. 

CONSULTING SERVICES FOR: 

  • Advising the EMEA team on new avenues to enter Africa. Brainstorming sessions and sharing insights. 

  • Leading the brand strategy for talent and activations.

  • Creative strategy for the Christmas 2020 advert and advising on talent placement. 

  • Strategic partnerships: supporting this small business in understanding how to unlock new partners. 

  • Devised and ran a programme specifically for Jaz across marketing, branding, ECRM, social media and customer acquisition. 

  • Strategising with the TRIPPIN team on developing partnerships and alignment with media agencies. 

BRAND MARKETING LEAD