After a challenging Q1, I'm excited to kick off Q2 with renewed energy and a fresh perspective. Here, I share insights on overcoming recent obstacles and how this new quarter marks the true start of my year. I also highlight inspiring campaigns that have fueled me recently.

Nike’s Super Bowl ad celebrates women in sports.
This is not just a statement—they’re making history, reclaiming their position on the world stage. This isn’t just any ad; it’s about influence. 

So Win | NIKE

Unwrapping Joy and Culture: JD Sports' Christmas Advert 2023.
It's the best Christmas advert of 2023 imo. Celebrating culture, community and PURE NOSTALGIA.

ALD / Porsche 993 Turbo Capsule
Porsche and Aimé Leon Dore have collaborated for the third time to release a bespoke 1960 Porsche 356B.

Food Marketing - who is doing it right? Brands are getting more creative, and sensory marketing is leading the charge. Jacquemus, Rhode, Moschino and more!

Africa
Nike, Clarks and African Communities. Discover the latest insights in culture marketing and emerging trends in this blog

SPINTER Marketing masterclass

Celebrating 50 years of Hip Hop

African Youth are the Future

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

African Streetwear Brands smashing it

High Low Culture